The website was founded by Portland based writer Kevin Allman, whom I met recently during the AAN convention. The site grew out of his frustration with the local media and what he sees at a lot of talented people not getting recognition or work. So he invited some local writers, journalists, critics, and cartoonists to this site to aggregate our blogs and writings in hopes of reaching more people.
My contributions will just consist of cross-posted items from this blog, but you might be interested in some of the other contributors based in Oregon. Shannon Wheeler of "How To Be Happy" is also a part of the site.