We wanted some kind of apocalyptic setting and I sent back these three sketches. I imagined the crazy wearing a sign to have the headline and other text on it.
The Art Director sent it back with a suit on the guy instead of priest robes since we were talking about the religious right, not religion in general. Then to make a better composition I moved the guy up and sloped the hill downward. It also created a large area for text that wouldn't interfere with the image. In the print version his head and a comet were popped in front of the text.
And the final: