In trying to stretch the reality presented by Dr. Pepper Ten, I attempted in my last comic to imagine a world in where cupcakes were gendered and marketed as tuff bro food.
Someone is already doing that.
Butch Bakery in New York sells camo pattern cupcakes and had a “MAN-ifesto” that reads “Our objective is simple. We’re men. Men who like cupcakes. Not the frilly pink-frosted sprinkles-and-unicorns kind of cupcakes. We make manly cupcakes for manly men.”
How do you feel about this? Personally, I like the idea.
This reminds me of the David Cross standup where he goes on about “Extreme Eggs! .. These aren’t you’re daddy’s eggs!…” or of the Brawndo commercials from Idiorcracy:
http://www.youtube.com/watch?v=Tbxq0IDqD04
Well, that tears it. I’m going to go kill myself now.
Serious or a stupid joke; either way it’s further proof that society is doomed.
I’ve had a manly cupcake before. It’s called a slice of cake. While you eat it, you don’t even think about the calories.
An interesting article from Slate about an ad agency which specializes in bro-centric campaigns. It was posted about the same time as the cartoon, so it just seems like kismet. Be sure to read the guy’s original article which is linked in the intro; this is the follow-up.
I did a little research to see if the same agency was involved with the Dr.P10 campaign, but I couldn’t get any details. Of all outlets, USA Today had a pretty good explanation back in October of the marketing rationale. From the article, it sounds like the ad might have been developed in-house.